FADA Marketing Framework
FADA is the professional grade marketing framework anyone can use to build a stronger brand, increase sales, and achieve consistent business growth.
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The FADA® marketing framework was created to meet the sales, awareness, and brand recognition goals of marketing agency clients. FADA is an organized approach that gives structure and purpose to your digital marketing strategy. Identify and spend time on what matters most with a clear plan of action.
FADA® is a Unique Trademarked Marketing Strategy
FADA is a trademarked marketing strategy to achieve the sales, awareness, and brand recognition goals of our clients. FADA guides the services we provide and generates the results we deliver to clients. FADA is an acronym for Foundation, Awareness, Differentiation, and Action.
The Four Elements of FADA®
Foundation
We increase brand recognition and trust. We define your business as the preferred provider to increase your closing rate and sell on value, not price.
Awareness
We inform more key decision makers about your solutions. We target professional and organizational attributes to reach precisely the right people.
Differentiation
We distinguish your brand, products, solutions and processes from competitors making similar claims. We explain the difference using positive comparisons.
Action
We increase the probability that a qualified sales prospect will contact you and enter the sales pipeline using conversion optimization.
